What is the Canva Brand Kit?

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The goal for anyone using Canva should be to easily make stunning graphics—that’s two main components: stunning graphics, done easily.

Meaning, you probably shouldn’t be expecting a design program with every feature under the sun (although, Canva still comes close). Sure, Canva is a great way to do graphic design without Photoshop, but sometimes you just need Photoshop and other programs.

Anyway, I bring it up because Canva, while already so simple to dive into, is consistently making things better in my opinion.

One such way is the Brand Kit.

What is Canva Brand Kit?

The Canva Brand Kit is exactly what it sounds like—a virtual kit compiled of the different colors and capabilities you’ll need to constantly call-on when it comes to creating graphics for your brand. You gain access to it when you sign up for Canva Pro.

Upload Branded Fonts

If you’ve worked with design programs in any capacity, you’ve surely felt hamstrung at times by needing to choose between Arial, Times New Roman, and other classic fonts for your design work.


With Canva, while there are already a number of visually-appealing fonts at the ready, making it a bit easier to one, find what you need, and two, potentially come close to matching your brand’s font, sometimes you just need the real thing to represent your brand.

Now, you can easily upload fonts to Canva. I’ve already walked through the process in the blog I just linked to 14 words ago, but even without looking, it’s as easy as you’d expect it to be. And, once completed, your font is a chooseable font from the list of the great options in your dropdown selector.

Set & Save Branded Colors

Let’s face it, I use Canva because I’m lazy at times. It saves me a lot of time and trouble on a routine basis. So, when it comes to colors, it’s not something I want to be sitting there and messing with if I don’t have to. “Is this the right color? It’s close, at least.” Or, “What’s the hex color code again? This can’t be right, I think there was a 5 in there somewhere.”

With the Canva Brand Kit, you can easily set your brand’s colors and then have them available and in your face every time you click the color changer. And not just one or two colors, but a whole palette if you choose.
(Multiple colors added for effect; I don’t really have such an assorted brand color palette.)

Also, here is a fun tip…not sure what exact colors you need? Check out Canva’s color palette generator. You simply upload a photo, which could be any image, even a screenshot of the color you need, and the generator will return codes for the main colors in that image!

Upload Your Logo

Last, and least cool, but still good to know about and have—you can upload your logo to the Brand Kit for easy finding when you need it down the road. Now, you can also just upload your logo as you normally would any other image in your design view, but, now you know.

And that’s it! On its own, is it enough to sign up for Canva Pro? I personally like being able to upload fonts, and the brand color saver is cool, but read more on whether or not Canva Pro is truly worth it.

Or, just pay $5 or so for someone on Fiverr to create whatever it is you need for you. I’ve definitely swallowed my pride a few times and just hired a freelancer on Fiverr for quick turnaround, and often receiving something better than I could have done myself.

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