Blogging is easy, and then in the next breath, it is hard. Some days you just can’t stop writing even if you wanted, and others it’s impossible to crank out even a couple of paragraphs.
As someone who blogs as part of my day-to-day job, and someone who blogs in the morning before the kids wake up, and at night after the kids go to bed, I’ve experienced both; highs and lows that come and go without warning.
With those experiences, though, I’ve also grown accustomed to finding the spark; to be able to jump back into writing when the words and ideas weren’t immediately popping.
It has forced me to get creative in idea generation and has become a big valuable tool for use along my way to making this a successful blog endeavor.
And one more thingn—this is for those who already have a blog, and for those of you who want to start your own blog.
For those who are already blogging, think about how these tips can be adapted to your overall theme, and for those wanting to get started, think about how these ideas can fuel a content fire that can fill potentially hundreds of potential posts under a general topic.
9 Things to Blog About
Here are 15 things to blog about, and more importantly, to consider when it comes to thinking about things to blog about, or general topics on which to build your entire blog.
Of course, these ideas are here for you to take and run with in their given form, but they are also here to help spark additional related ideas; to really help you dig deep and take inventory of all the possible topics you have at your disposal.
1. Your Interests & Hobbies
Here is the really nice thing about writing about your interests and passions—it generally comes easy. Meaning, you don’t have to do a ton of additional research to get you going, and you’re able to sprinkle in your own personal and engaging anecdotes along the way.
What? Nobody cares about your interests you say?
It’s a popular thought, but are you kidding me? Have you seen some of the blog content out there?
Interests come in all shapes and sizes, with some appealing to the masses, (which is nice but makes things more competitive and difficult), and others being super niche, and thus appealing to a smaller group of people (but easier to tackle and be seen for…given the fact that there are few others talking about).
So, think about what you are interested in. What are your hobbies? You must do something with your free time—gardening, knitting, collecting, reading, and more. These are the things you know the most about and enjoy, so why not blog about them?
Here is a fun book to read, and is one I return to whenever I find myself in a content rut.
Oversized food recipes? Home-based chicken farms? With these ideas and more, it’s easy to see that there seems to be an audience for everything.
If after reading through you still think your interests are so obscure that nobody has the same passion, then great, that just means you have the opportunity to grow something brand new, with unlimited potential.
2. Your Experiences
Blogging is easy when you’re writing about the things you enjoy, as previously mentioned.
What’s great is, that it doesn’t always have to be about the things you’re good at, but simply the things you’ve experienced.
That could be something as universal as parenting or can come from simply being an avid reader. The trick is to take the next step…sure you’re a parent, but what else have you specifically experienced with your time as a parent?
For instance, have you parented twins? All boys or all girls? Or maybe three boys and one boy? What have your been your unique challenges in doing so?
Or maybe you’re a traveling athlete parent and are alwyas on the road from tournament to tournament, or maybe you have kids who are exceptionally talented in a particular area, or kids who have had difficulty getting motivated?
See where this could lead?
Maybe you’re a gardener, or collect trading cards. Maybe you’ve seen every single movie ever, or have read every book in a particular genre. It could be that you’ve been to Disneyland 1000 times, or have never been to Disneyland yet are still enamored with everything Disney.
When you adapt this mindset, ideas can’t help but start flowing.
3. Products & Services You’ve Tried
We seem to always be in research mode, right? Meaning there is always something on our mind that we want to try or that we need, from household appliances to kids toys, and more.
What do you think you’ve experienced more than others? Is it cleaning products? Or vacuum cleaners? Which is the best? Or maybe it’s different almond kinds of milk for your toddler, or dry dog food for your Jack Russel Terrier?
We all have that one thing we just seem to be more invested in than other things. Can that be this be the foundation for your new blog?
4. Topics Others Have Covered
There is no shame in writing about something that someone else has already written about. You of course need to ensure what you create is in fact your own creation, but there is certainly nothing stopping you from looking to other sites and blogs for topic inspiration.
Here are some thoughts on how to do it:
Google search is always a great tool, and while it can be overwhelming to sift through pages and pages on a particular topic, you can filter search results to only show new content and pages that have been published over the last 24 hours, or over the last week, etc.
Perhaps you want to take the next step and not only write about things others are creating, but instead to focus on those things that have been written and are performing well.
One such way is with a tool like AHREFs, that has a content explorer that allows you to see estimated traffic received from a post, the number of social shares, and more.
5. Questions Others are Asking
One of my favorite things to write about because it eliminates the daunting question of “who cares?”
Meaning, if you’re able to identify those questions people are asking, you know that if you can provide a valuable and useful answer, at least one person is going to care, right?
How do you find these topics?
There are a number of SEO tools that allow you to research different keywords and such, and to identify questions in particular. AHREFs, as mentioned above is good for this, as is MOZ. Both should allow some free access, but you might have to pay in order to get the most out of each.
Or, you can simply go to Google look at the autocomplete suggestions to get a sense of what others are asking. What do I mean?
Simply go to Google and start to search for something related to your target topic area. As you can see from the above, the autocomplete suggestions will provide a number of different ideas.
To take things further, instead of simply searching “canva how to,” if you were to search “canva how to a” you’d see different options starting with “a” and then those with “b” and so on!
Q & A Tools
If the above seems tedious, that’s because it is! The good news is, you should be rewarded for your time spent, but the even better news is that there are tools that make this process much easier. One of the better-known options is Answer the Public.
6. Content Your Audience is Asking About
To go off of the above, there could be a treasure trove of blog topic ideas sitting under your nose and in your direct possession at this very moment.
Think about where you are interacting with your audience, or, where your audience can interact with you and your site.
Some of the main areas in this regard include the following. Do you use any?
Website search form or chat
Do you have a search function on your site? If you do, there is a way to see what people are inputting, either via Google Analytics or through the tool’s backend platform.
This info is incredibly valuable as it gives you insights into what people want from your site. If you don’t currently have posts on the most popular topics they’re seekin, then that is the perfect opportunity to create something new.
Simple contact us and email messages
And don’t overlook the fact that your audience might email you from time to time with their own challenges and questions. If you find yourself answering the same things over and over, perhaps if you blogged about whatever they’re asking, they could find the info on their own.
Social media comments
And last, check out your social media comments. Again, what are people asking for or needing?
And remember, this can also stem from past blogs you’ve already created. For instance, say you write a “how to” blog post on a particular topic, and then you receive questions on how to do the thing you’re describing, but with a twist or a slightly different take. That “spin off” can easily be a new post on its own.
7. Trending Topics
Let’s face it, trends pop up quickly, and daily (and multiple times throughout the day). As a blogger, you can easily harness this information to crank out related blog posts.
I will say, though, if you rely on SEO as a main traffic driver, this might not be the best tactic because topics that are hot for a moment tend to sometimes only be hot for that moment, and then fade away the next week or even day.
Thus, if you expect to research and write a useful post, get it indexed with Google, and then get that post to a point to where it is ranking competivelty – and to a point where it is attracting eyeballs – it might be months before anyone finds it.
But, if you have a loyal social following, or a great email list to which you can send your traffic, then being able to pass along information on an up and coming topic might be greatly appreciated by your readers.
Here is how to do it:
Google Trends is a free tool available right now for you to access and view what is trending in search. Here is what it looks like:
Another easy way to see what is growing in popularity at the moment is to check out social media, like Twitter to see what’s being talked about.
8. Current Events (Before They Happen)
While the above highlights the fact that it might be difficult to recognize a trending topic, get a post up, and get it seen before that topic fades into irellevance, how about writing about those things you know for a fact will spike in popularity throughout the year?
Yes, major holidays, but also major events—award shows, the Super Bowl, the World Series, and more. And even less popular but still popular topics like “National” days (for which there seems to be one for everything) and even TV show releases and summaries.
Of course, you might be thinking that if you don’t have a blog that relates to any of these areas, then how can you possibly write something your audience will enjoy reading?
That’s where your creativity comes in…sure, you don’t have a blog about football, but maybe your trading card blog can highlight some of the Super Bowl’s best performers?
Or maybe you don’t have a blog about football, but your marketing tips blog could easily whip something up on the Super Bowl’s best commercials? Or maybe it’s Super Bowl recipes for your food blog? The connections are out there.
9. Things/Resources You Have Access To
This one is a little different, but stick with me.
Through our different life experiences, we might have access to things and people that others don’t. Perhaps our spouse is in a particular trade and has an abundance of a particular resource.
Or maybe one of your parents collected old newspapers for some reason. Maybe it’s just an orange tree in your backyard that produces more oranges than you would ever know what to do with.
I know, this is random, but that’s the point—you now have more access to these certain things than someone else would, allowing you to use these things to create new content for your new blog.
For example, lets say you have a construction project at your home and you’re redoing your flooring. You accidentally over-ordered materials, and now have a bunch of extra luxury vinyl planking at your disposal. You can now save it for the next project, sell it, dispose of it, or use it for something else entirely like a craft project you can showcase on your blog.